Analysis of 3 companies in the field of Online Marketing

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Analysis of 3 companies in the field of Online Marketing

Review of 3 Online Marketing Companies significantly important in the Digital Marketing Environment.

Udimi: Udimi is a quality advertising company, operates in a safe and fast environment. The presence of the SSL certificate can speed up the website and make it secure.

  • ¨SSL stands for Secure Sockets Layer, a global standard security technology that enables encrypted communication between a web browser and a web server¨ (Verisign, 2020)

 There is no call to action or autoresponder however, the copywriting of the main page is strong and essential to attract the client. There is no real inbound marketing strategy, but this is an exceptional case due to its authority. 

  • ¨Domain Authority is a score from 0 to 100 that measures how well a website will rank on a search engine. Higher scores being more valuable and trustworthy¨ (Digital Shift Media, 2007 – 2020).

Wealthy Affiliate: Wealthy Affiliate has been ranked with 61% excellence, one of the most profitable Affiliate Programs in online marketing.

  • (Trustpilot 2007 – 2020).

The headline has been designed to attract the niche of people who like to work from home thanks to an excellent copywriting structure.

  • ¨Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing¨ (Wikipedia, 2017).

The site is designed in such a way to insert the email without any form of payment. This form of Entry Free/Marketing Bait is very important to increase the success of visitor to lead conversion, on the contrary, the absence of sponsors and support chat decreases the level of conversion.

Strength: Free Registration, No Credit Card Required. 

Weakness: Lack of Sponsors and Live Chat Support.

  • ¨Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events that your target market finds attractive¨ (Bizzabo, 2016).
  • ¨How to Boost Your Conversion Rate by 45% with Live Chat¨ (Neil Patel, 2020).

Analysis: Wealthy Affiliate excels in every aspect. As well as its safety and efficiency. The only flaw lies in the social side, which is neglected. – SEOptimer.

Clickbank University: Clickbank University is a good product for someone who wants to create a digital information product to sell online.

There is no free program to start with it, also the Call to Action is not properly visible. However, the popularity of ClickBank University is very high. Cause of the parent company. 

Despite the absence of testimonials and the 30 days money-back guarantee, I find that CBU Copywriting is far superior to Wealthy Affiliate.

Strength: Presence of Testimonials like CBN.

Weakness: There is not much effort on the landing page. This is due to the fact of very high authority of the company, however, it is not an excuse.

Analysis: From the SEO point of view, CBU does not have a satisfactory rank rate. While it´s excellent from a Social and Mobile point of view. – SEOptimer.

Final Considerations

From my point of view, despite the absence of sponsors and Live Chat Support, Wealthy Affiliate wins regards 3 very important factors: 

  • Free Membership: Today is increasingly important to attract the customer to the real purchase thanks to free products or services.
  • A Headline and Subheadline that attract easily the niche.
  • The main page clean and linear with an excellent copywriting structure.

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