How to Build a Downline Fast

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How to Build a Downline Fast

Regardless of the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment. The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM .

But, a lot of people are completely misguided or misinformed resulting into the collapse of several network marketing businesses. True that it is difficult to maintain multi-level marketing that could proliferate well, but undoubtedly there is one key component for a network marketing organization’s success, and that is a duplicating downline. Most people do not know how to build a duplicating downline, but hopefully with the tips to be presented, one may be able to gather a well generating force that almost immediately translates into a productive MLM business.

The people in the downline are to be trained and mentored…

So the question is: How to build a downline fast? Multi-level marketing certainly entails leadership, specifically when building a downline. Since building a downline is only another designation for the recruitment process, great people management skills is important in order for the downline to operate well, and thus duplicate. A lot of people think that network marketing is a self-generating business, but if that was the case, then no MLM organization would have had failed. Downlines certainly not duplicate on their own, even if the product being marketed is perfect. The people in the downline are to be trained and mentored well or else the business would take no direction and would lastly fall flat.

The person on top of the downline may be able to sign multitudes, but that does not guarantee duplication. Without a clear direction, the network would not expand towards success, but instead, be paralyzed. The ones on top may easily put the blame on the ones at the bottom, but who recruited the people down there anyway Managing a multi-level marketing organization entails a lot of generosity and selflessness. Duplicability is after all not just the expansion of people in number, but the duplication of the success throughout all the people in the downline.

Don’t Forget your Downline

It is a sad fact in human life that a lot of people think only for themselves. The people on top could think only of their success and see the ones under as nothing but machines to propagate the success. But that cannot happen in multi-level marketing. In order for the top to succeed, the bottom should be able to succeed as well. When building a downline, one should have a mindset that allows the success to trickle downwards, and not just to remain on top.

The founder of the network marketing organization should be very conscious that what he or she was able to do, the people in the downline could do perfectly as well. There should be no secrets within the organization for the downline to duplicate. The top line should be able to share and teach the downline the same philosophies and techniques so that the success of the top could be replicated by people in the downline.

Building a duplicating downline…

…actually means duplicating one’s self. This means that when building a downline, one does not just inform people how to sell, rather, one influences or even infects others with one whole self, well at least just the business component of one’s self. When building a downline, one has to transmit the psyche of the top to the bottom, the bottom should be able to act in the same way as the ones on top. The downline ultimately becomes one with their organizer or founder, they should be able to share the same dreams, anxieties and hopes so that the success that the ones on top experienced would be replicated by the ones on the bottom. This speaks a lot about the recruitment process itself. True that is hard to enlist exact copies of the founder, but one has to carefully enjoin individuals who have the capacity to act and think in the same wavelength as the recruiter.

In this light, the leader of a network marketing organization should reflect and see how the connection with the downline, or the prospective downline is. First one has to be sure if the people in the downline could relate with the leader and vice-versa. Duplication is unachievable without proper relation. Second, the leader should act in a way that is not so alienating to the downline, otherwise, they might think too highly of the leader that they might assume they would never be able to be like him or her. Again a duplicating downline should have a duplicable top. With this in mind, building a duplicability can be ensured as well as the success of the business.

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14 Responses

  1. Willy says:

    Thank you for this amazing review. I have always thought about this building a down line thing. It has never been easy monitoring business online alone not to talk of adding down lines…I must say this is a very good review that is educative and would serve as a guide for me in creating down lines for my business… This are really helpful steps i never taught about. Thanks for this mind opening post. I’m Grateful.

  2. Michel says:

    I agree with you that multi-level marketing could be very successful for all if you have a downline that duplicates what their sponsor does by referring more members, but unfortunately this is seldom the case.

    In the perfect world, it would certainly help if the people who sponsor you also help you to get referrals for yourself. Most people don’t know how to do this and eventually give up trying. If you do any sort of MLM, you should be prepared to help those underneath you, otherwise, if they aren’t successful, you won’t be either. For this you need time, which many don’t have. If you don’t have the time for others, I recommend you rather stick to doing affiliate marketing, then you only need work for yourself.

  3. Dane says:

    This is indeed a very important article I must say. I’ve  been involved in some of these downline business and the toppers don’t really give much significance to us under the chain. I’m really impressed with this post, generally people tend to gain interest in a particular activity when they get maximum support. I believe if th toppers gives attention to the downline, you’ll tend to gain more downline because you as a topper wouldn’t need to do the talking and invitations, your work will do it. Thanks for sharing this amazing post.

  4. Gaurav Gaur says:

    Hi, Fabio.
    Thanks for your healthy article on building a download fast.
    Being in the MLM industry I can sense the truth of active downline and how important it is.
    Anything which is simple to do by ourself can be duplicated by the team. The problem starts when simple things are converted into complex things to make the system simple, but actually, it can not be replicated. Thanks for your information as it will help my downline to understand better.
    Warm Regards,
    Gaurav Gaur

  5. Carol5162 says:

    I feel like MLM businesses have been given a bad reputation. The ‘over 98%’ of MLM’s fail is a worrying one. But on the other hand, I have seen several individual MLM’s succeeding with their business. Is it that they are more talented?

    Your insight on training your downline is on point. I believe training and motivation of your teammates allows not only them to grow but also you, as the leader. I like the pointer on duplicating downline.

    Thanks for these insights. Great article.

  6. DerrAd says:

    I saw the prospects with a multi-level marketing (MLM) when I was first introduced…with the confidence in succeeding, I jumped on the train. I started implementing the skill I learnt, got 1, 2 direct downlines and everything seemed to be flourishing from the beginning. My downlines had started replicating the process…sooner than expected things began to slow down and my team wasn’t growing. 

    Tried all I could to revamp my downline’s hope but only a few appeared to see a bright end and some who had made big promises to succeed in the business halted. It was very hard to start from the ground again looking at the resources I’ve invested so I finally decided it’s not for me either. Reading your article, I’m made to ask myself who made the whole thing collapse…me or my downlines? I guess it’s a question I wouldn’t have to answer because I’ve lost interest in that industry. 

    I couldn’t agree with you more that one has to mentor downlines but the reality is you can’t force them to do what you wished they do. 

  7. affiliate_ghost says:

    hello Fabio :),

    I always have y fears about MLM because i find it hard building a team or downline but this was helpful in explaining better how to build a downline fast.

    I agree that duplicating downlines is necessary to ensure success but most people at the top of most MLMs do not do that. This is quite helpful and insightful. Something to keep in mind when next i venture into the business model

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