Is Taboola a Scam?

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Is Taboola a Scam?

Taboola is a private advertising firm headquartered in New York City but originally founded in Israel, which majorly deals with online ads. Taboola provides advertisements such as the “Recommended For You” and “Around the Web” boxes at the bottom of many online news articles. The company kicked off in 2007. By 2017, it had raised millions in funding. After several acquisitions, Taboola’s current valuation is estimated to be between one to ten billion US dollars. Taboola is known to create the “Recommended For You” and “Around The Web” boxes at the bottom of many websites.Taboola.com is the site behind links such as “stories you might like from around the web” or “sponsored links” making them a compelling sponsored content websites universally. Since they started their operations in 2007, the taboola team has put effort into making the most advanced discovery platform for its customers.

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Customers who would sign up for services provided by Taboola have the privilege to post their ads on different platforms such as in content discovery widgets, displaying articles, or videos. Since Taboola is already partners with countless established publishing websites, driving traffic and monetizing such will be easy and systematic for its customers.

Perfect for Video Content….

Also, it can recommend video content. The site is used by content publishers to encourage site users to view more articles on the same location, or to gain revenues for referral traffic. Brands and marketers bid for views of their contents. Then, an algorithm will then displays the advertiser’s content on certain website users based on the material the site user is viewing, the content’s metadata and length, the user’s history, and other factors. Taboola also has some tools for publishers to remove vet ads and offensive content right before they are displayed.

Taboola is believed to produce approximately 360 billion article recommendations monthly. It gets implemented on a website with a line of programming language like JavaScript. In 2013 taboola introduced a choice feature, which added the ability for users to filter out recommendations they don’t want to see from what they want to see, and an API for mobile apps added that December the same year. Taboola began working on extending more features to mobile devices, user-generated content, and apps in the year 2015. Later In the year 2017, the company added a Facebook-like scrollable feed of links to articles and videos. However, many questions have been raised users asking…

Is Taboola a Scam?

Critics, however, argue that services like Taboola get used for fake news and clickbait. According to an analysis conducted by Change Advertising in September 2016 found twenty-six percent of sponsored links on services such as out brain and Taboola were clickbait. The Taboola widget did appear on a fake news story claiming Muslim nurses were refusing to wash their hands right before surgery at hospitals in the United Kingdom. A company spokesperson said Taboola makes attempts to balance promoting free speech by allowing articles promoting unpopular views, with the need to screen for other misleading websites or fake news.

According to the research done, and they caught this advertising incident on MSN.com, the Microsoft web portal that attracts dozens of millions of unique visitors. When one clicks on a story promoted by Taboola, “a leading global discovery platform,” which Microsoft signed a business deal with back in 2016, they got redirected to a tech support scam page. The warning claimed that their computer has crashed and that they must call a number for immediate assistance. The shocking thing about the fraudulent page, it cannot be closed because it uses codes that repeat the warning indefinitely. Unfortunately, this is enough to scare many users and trick them into calling what they think is the Microsoft support team. Instead, they will be dealing with a nightmare inform of fake technicians whose goal is to extract hundreds of dollars from them.

This fake technicians typically…

…start creating content just like other advertisers would and build up a profile. In the long run, they want to appear genuine for them to game the system with ‘hot’ content. What is as hot can get tenderized from shocking news or real news? The point is to do a bit of market study on what most searched stories or keywords are to attract traffic to their schemes

In this advertising example, they reviewed the sequence of events and realized that the scammer created a bogus news site (infinity media [.]Online), which has actual content but is performing conditional redirects, also known as ‘cloaking.’ Cloaking is a conditional redirect that is usually a server-side tactic that profiles the user and returns a given response. For example, if the server determines that a bot is making a request, it may, in turn, either deny it or serve the expected decoy. The same case, if the user is running a search engine, is from any point the world and their IP address appear to the server to be the first time, they may receive a scammy page instead.

This fraudulent advertiser created various pages with impactful keywords, particularly for search engine optimization, and they can use those stories as a decoy. Fraudsters are rooting users a natural sense of curiosity with so-called native advertisements to serve technological support scam pages. It got established that the advertising campaign works by abusing Taboola adverts on Microsoft’s MSN.com website portal. But it is in this particular scam campaign clicking on a Taboola sponsored article that will lead to a fake tech support page with the domain name 4vxadfcjdgbcmn [.]Ga.

According to a malware researcher at Malwarebytes, he says the campaign uses repetition to scare innocent users into compliance with which they end up paying their money in attempts to save themselves from the so-called capsizing boat. It is, however, not knowing who should take the blame, and these leaves everybody in a dilemma knowing if is taboola is a scam? There appears to be a chain of contradicting websites, and the technology gurus behind the site are also not absolute.

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