The Importance of Personal Branding

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The Importance of Personal Branding

There are many types of Brands: Individual products, product ranges, services etc. But the most important are two of them:

  1. Personal branding: That involves marketing yourself (or a version of yourself) as an individual, over and above the services you provide. You’ll probably use your own name, or a stage name, as your professional brand name.
  2. Corporate branding: In this case, the company works as a service provider. Your brand identity and personality are separate from your status as an individual.

Aarti Parmar Ltd, what is the difference between personal branding  and company branding 2018, company, Selangor MY

Image 1 – Venngage, branding statistics 2019, blog, Markham ON 

But why is Personal Branding more efficient in terms of quality? Let´s look at some point:

  • Business Growth – Customers trust individuals much more than they do faceless corporations. By building a personal brand you also have the unique opportunity to grow your business.

Flyingvgroup, 9 Reasons Personal Branding Matters in this Digital Age 2019, Blog, Scottsdale AZ

  • Focus on SEO – SEO is a great way to get qualified organic traffic to your blog. This traffic will consist of people actively looking to get information in your industry and thus qualify as high-value leads.

The Starting Idea, personal branding: the ultimate guide 2020, Blog, Delhi IN

How to use Social Media for Personal Branding and Examples

There are different ways to expand your business thanks to Social Media, but they all have one thing in common: Constancy

  1. In fact, it is important to constantly build an environment where you and your niche can participate in conversations and surveys. 
  2. Do you have a Blog? It’s important to publish posts with a certain frequency and more than 2000 words.

iWealthy in Health, Link to the Post 2020, Blog, Amsterdam NL

  1. The key to expanding the community on your own Social Medias is publishing constantly.

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